Most popular dating apps11/26/2023 ![]() They told her most people of their generation only used the swiping apps because they had to, preferring to move the conversation to a more casual social media platform such as Instagram or Snapchat as quickly as possible. She encouraged her Gen Z employees and investors to incorporate their voices and feedback into the development of Snack. It clicked: A video-first dating app was the logical next evolution of dating. ![]() Her caption included the hashtag “#single.” Kaplan realized she had discovered an entire “underbelly” of dating already occurring on TikTok. Kaplan was scrolling through the app one day in early 2020 when she came across a video of a woman introducing herself with her name, age and star sign. TikTok, where Snack advertises, played a major role in its creation. Palos Verdes Peninsula and Orange County viewers can watch on Cox Systems on channel 99. on Spectrum News 1 on Channel 1 or live stream on the Spectrum News App. Users upload TikTok-style videos instead of photos, there’s no field for a bio, and you can even upload videos to an Instagram-style “story” that people can view after you match with them. ![]() “Swiping is 10 years old now,” said Kaplan, who was one of the first employees at and involved with the dating app Plenty of Fish, which eventually was sold for $575 million. Attempting to swipe brings up the cheeky error message “swiping is old af.” Underscoring its intention to court a new generation of daters, Snack eliminated the swipe gesture in favor of pressing a heart button or sending a message. “Dating apps provide that opportunity for you to meet people outside of your typical circles that you would be in day to day and I think that’s really powerful - people say opposites attract,” Snack Chief Executive Kim Kaplan said. And during the pandemic, online dating reached new heights - with Bumble reporting a 70% increase in video calls and Tinder exceeding 3 billion swipes in one day for the first time in March 2020.
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